Thursday, 5 January 2012

Unit 6 Task 2: Using Quantative Research to Address an Audience

Skyrim and Just Dance Survey Results
We took a survey of the student body to determine the audiences for Just Dance and Skyrim. This is an example of quantative research and it is a method of addressing audiences.
How many people have taken the survey.   {20}
How many females have taken the survey.  {10 out of 20}
How many males have taken the survey {10 out of 20}
How many females liked skyrim {5 out of 20}
How many females liked Just dance {5 out of 20}
How many males liked skyrim {9 out of 20}
How many males liked just dance {1 out of 20}
How many questions were on the survey {6}
Average rating for skyrim was {8.5}
Average rating for just dance was {8.8}  
From these results we made an audience profile for each game
JUST DANCE

Age 7+
Both sexes
No specific financial background, work experience, education or Field of work
Don’t have to be interested in dance, But helps if you are/Partying
No specific Mood, sexual Orientation, bias, Food habits or religious background
A reasonable physique and health condition are required.

Skyrim

Age 16+
Mainly males
No specific education required, Work experience, financial background or field or work
Interests swords, battling, magic Medieval theme as well as RPG’s, Action-adventure and exploration
Adventurous mood
No bias, food habits, physique, health condition required
May be offensive to some religions

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