Thursday, 15 December 2011

Unit 6 Task 2: Creating Products for Specific Audiences

 Media texts are constructed using a complex series of codes, a system of signs, language or symbols that communicate various meanings.

Semiotics is the media term for this reading process

Codes and conventions are used when defining a certain game genre. Codes are systematically arranged collection of rules and laws and conventions are a method or practice that are accustomed to what is seen, heard or done.

A game is made through a process when the maker of a game denotes(shows) something, but by also by adding the selection of the framing process, the camera angle, the lighting effects, focus and interaction the maker then can add connotations(hidden meanings and messages) that can be decoded by the audience when playing the game.

This means that games can be polysemic( have lots of signals that can have many effects on viewers) they can be interpreted in many different ways. Media texts can also be open or closed.
A closed text has a direct meaning and is interpreted the way the maker wants it to be, while an open text can be interpreted openly by different viewers.

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